Description:

Master the skills you need to produe images that will sell your clients' products in print
ads or on the Internet.

This must-have book includes 135 detailed lighting diagrams and step-by-step
discussions that teach you how to most effectively light a wide array of products,
interiors, and models.

Morrissey starts with a discussion on the types and characteristics of light you're likely
to encounter on the job. You'll also learn how to select and use cameras, electric flash
units, and modifiers to sculpt the light to suit your creative vision.

Next, you'll learn how making small changes in your product lighting will allow you
to present your subject in the most provacative possible way. You'll learn how
repositioning lights and modifiers, and adding and subtracting units from the set will
provide a wide array of lighting options with a single subject. Finally, you'll get an
inside look at the strategies Morrissey used to create some of his most challenging
assignments and remarkable images.

Features:

• Understanding the foundations of commercial lighting, including the types of
  light, the characteristics of light, and how to get a flawless exposure
  
  
• Tips on selecting the right equipment for commercial photographyùfrom
  cameras and flash units to light stands and modifiers
  
  
• Instructions for creating simple setups to shoot products, interiors, automobiles,
  and more
  
  
• Using panels, honeycomb grids, umbrellas, and softboxes to precisely control your lighting
  
  
• Includes 135 detailed lighting diagrams to help you easily re-create effective
  lighting effects

About the Author:
Robert Morrissey is a well-respected commercial photographer who has shot
television commercials and countless ad campaigns and catalog images, which
have appeared worldwide. His advertising shots have graced the pages of National
Geographic Explorer, the Wall Street Journal, and Time magazine.



Mfr.#1833